LP 610-4

0 - 62 MPH  >> 3.2 SECONDS

STIR THE SENSES

a micro targeting campaign

Stir The Senses is a micro targeting campaign for Lamborghini's latest, the Huracan LP 610-4. Focusing on the five senses, this brochure is sent to a select few perspective and existing customers, prompting them to stimulate all five of their senses by test driving the new Italian super car.

 

If they chose to come experience the Huracan from behind the wheel, we send them a sound sculpture as a thank you. The sculpture is a 3D representation of the sound wave the Huracan makes when accelerating from 0 to 62 in 3.2 seconds.

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