KEXP is Seattle’s very own alternative radio station. In 2016 the station was making a move to a new home and asked for a brand update to accompany the transition. Because KEXP is a staple in the Seattle music community, they had already established strong brand equity. Rather than a full redesign the project became an evolution to carry the brand into it’s new location and on to the next chapter.
With a new logo in place, some brand guidelines were created to help make it's transition into a new home more comfortable. Bounded between the records of local Seattle legends, KEXP's guidelines pays homage to the artist that helped create the music scene that thrives in it's city today.